# 1. Market Research For the past several years, revenue from the gaming industry has surpassed both the movie and music industries COMBINED. Players are spending more hours engaged in playing games, strong communities are being created, and the limits of this exponential growth remain uncharted with no signs of it slowing down. According to the latest global Video Game Consumer Segmentation report from DFC Intelligence, more than 3 billion people across the globe are playing games. This represents about 40% of the world population. Such massive adoption continues to bring tremendous growth to the video gaming industry which according to the newest Accenture report (NUSE: ACN NEW YORK; Apr. 29, 2021.) now exceeds $300 Billion - much higher than previously estimated by experts Crypto currencies, DEFI and NFT on the other hand, continue to be the most hyped and constantly evolving investment opportunities for investors worldwide. The crypto market was able to bounce back from $150 billion in March 2020 up to more than $2.5 trillion; achieving more than 1600% growth in only a year’s time. In early 2019 there was only $1 billion locked in the DEFI economy projects followed by $2 billion in early 2020. According to CoinMarketCap in May 2021 there are more than 149 times more money locked in the ecosystem, creating additional income, in only two years time, with total market cap reaching approximately $150 billion. The NFT market is growing exponentially. Its market capitalization in 2018 was $40 million and CryptoPunks were claimable for free. Currently, only the top 4 NFT crypto companies - Theta, Chiliz, Decentraland and Enjin are worth more than $12 billion altogether. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://info-71.gitbook.io/graviton-zero-technical-blueprint/1.-market-research.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.